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Services Overview


marketing services

I worked with Dave on an almost daily basis for five years, building the Farm to Feet brand from inception forward. He was instrumental in developing and nurturing the brand and elevating it within the outdoor industry and beyond.... He is organized, creative, and a strong story teller.
— Michael Collin - Director at Pale Morning Media

Cynosura Consulting provides marketing support to clients with an emphasis in the following areas:

  • Strategy Development

  • Authentic Branding

  • Content Marketing


 

Expertise Areas

 
  • Strategy Analysis

  • Omnichannel Marketing

  • Sustainability

  • Team Training/Mentoring

  • Branding Assessment

  • New Brand Development

 
  • Brand Mission/Vision

  • Influencers/ Ambassadors

  • Storytelling

  • Cause Marketing

  • Event Marketing

 

 Strategy Development


 

There are many ways to improve your marketing program, but it requires a plan to guide your efforts.  Cynosura can help your company with developing strategic marketing plans that achieve results.


  • Strategy Review and Planning

  • Embracing Sustainability

  • Market Analysis*

  • Team Assessment

  • Metrics and Analytics

  • Marketing Mix Evaluation

* Marketing Analysis may require additional fees for access to database and market trend services.

 

Authentic Branding 


 
authentic branding
 

Genuine brands are believable.  Not only do consumers reward such behavior with loyalty, but they also aid your marketing strategy with organic promotion.  Cynosura understands this and can support your company through authentic branding development.


  • Brand Mission/Vision Creation

  • Branding Assessment

  • Brand Development

  • Branding Strategies

 
 

 Content Marketing


 

Today's consumers are wary of the traditional, transactional marketing that focuses on "selling" something.  Today, consumers want solutions, information and advice, and one of the best ways to do this is through content marketing.  A robust content marketing program that provides value throughout the sales funnel can be far more effective in attracting and retaining customers.

Since there is no one-size-fits-all program, Cynosura can help you with developing a comprehensive strategy that will fulfill your marketing requirements and can be supported by your available resources.


  • Storytelling

  • Influencers/ Ambassadors

  • Cause Marketing

  • Event Marketing

  • Social Media Evaluation

  • Omnichannel Marketing

 

 Additional Services


 

Outsourcing

Many companies do not have large marketing teams to perform all the strategic planning, content creation, content delivery and countless other marketing tasks that are necessary to reach customers.  Cynosura works with a network of talented and creative individuals who can quickly deliver your immediate marketing needs.

By serving as your remote marketing department, Cynosura can manage these resources to meet a wide range of marketing needs affordably.


 
outsourcing teamwork brand development

 
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Speaking

Invite Dave Petri to speak at your organization to discuss a wide range of marketing topics to include new brand development, the value of authentic storytelling in content marketing, incorporating sustainability into your marketing message, and the power of cause marketing to grow your business.