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Marketing Should Lead Product Development
Marketing Should Lead Product Development

Who currently leads product development at your company? Perhaps it is time for marketing to reclaim its role in product development.  As the first "P" in the traditional marketing mix, the product is an essential function for marketing teams…

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Marketing StrategyDavid PetriMarch 22, 2019CynosuraMarketing, Product Development, Strategy, Going To Market, Sales

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