Will 2021 See a Return to "Normal"
As the new year begins, many may wonder if life will return to normal. This is reasonable. Vaccines for COVID-19 are beginning to be distributed and new leadership in Washington DC is about to begin. Yet, a recent article in Marketing Insider by Molly Lewis suggests that “There Will Be No Return To Normal”.
As the new year begins, many may wonder if life will return to normal. This is reasonable. Vaccines for COVID-19 are beginning to be distributed and new leadership in Washington DC is about to begin. Yet, a recent article in Marketing Insider by Molly Lewis suggests that “There Will Be No Return To Normal”. She opines that despite everyone’s desire for normalcy again, many simply do not “comprehend the implications of the pandemic’s deep and lasting impact on the human condition as we know it.” And there is data to support Molly’s observation.
As the article discusses, in a study, “The Human Condition 2020: Shock to the System,” surveying Americans on their views in face of a pandemic, a vast majority (87%) do not believe we will return to normal highlighting issues such as stagnating careers. Moreover, these concerns will have an impact on how marketers base their assumptions for strategic planning moving forward.
Molly does offer an encouraging perspective. Many respondents in the survey indicated they were making positive lifestyle changes. This outlook can provide marketers with fresh insights on how to develop their marking mix in the post-pandemic marketplace. As she concludes:
“For marketers struggling to understand their consumers today, these findings are critical. Truly understanding the varied experiences people are having — particularly as it relates to our relationships, our sense of place, and our personal purpose — is vital to creating meaningful and compassionate action with brands, employees, and individuals.”
With the new year in its early days, COVID-19 vaccinations underway, and hope for post-pandemic life, marketers need to evaluate their marketing plans NOW. The pandemic has resulted in changes in consumer behavior and attitudes.
Are your company and brand prepared for what comes next?
The source for this post was from Molly Lewis’s Marketing Insider article: “There Will Be No Return To 'Normal'“
Wise Moves for Small Business Owners During COVID-19
Guest blogger, Elena Stewart provides advice on simple steps that small businesses can take during the COVID-19 pandemic.
Thank you to guest blogger, Elena Stewart. She is a certified life coach specializing in the teachings of Brené Brown, Danielle LaPorte, and Marie Forleo. She offers one-on-one coaching sessions and career mentoring. Learn more at www.elenastewart.com.
Getting through the COVID-19 pandemic is first on many businesses to-do lists right now. Quarantine, social distancing, and safety precautions have sent shockwaves through the business world that have been felt in every industry and at every level. However, small businesses are at a much higher risk of failure than their larger counterparts. The margins are smaller, the cushion thinner, and safety nets sparse or non-existent.
Small businesses have to discover the best ways to keep themselves afloat through this time. Savvy investments can make a big impact on your ability to move forward. Here’s a look at a few of the best moves small businesses can make right now.
Photo Credit: Unsplash
Trying Out Useful Software
Technology can help your company organize and prepare for tomorrow:
Team and project management software can serve you well for both remote and in-person work.
Video conference software can keep your team connected while you’re apart.
Look into budgeting programs designed specifically to help small businesses thrive.
Looking Into Office Upgrades
Get your physical space looking (and feeling) great while everyone’s at home:
New lighting can make a big impact on employee productivity.
If your carpet is old, consider springing for new carpet to reduce germs and dust.
Installing UV-C lights in your HVAC system can keep your office healthier.
Investing in Your Company
Take this opportunity to invest in yourself and your business:
Develop a new branding strategy for your business by working with Cynosura Consulting.
Forming an LLC has tax advantages and can protect your assets.
Consider taking an online business class to get advice and techniques for success.
Cynosura Consulting works with small to medium-sized companies to revamp their branding strategies. Complete this contact form to learn more!
Ultimately, your best tools are forethought and creativity. Take some time to really think about what your business needs going into the future. The right decisions now could set you up for success through and after COVID-19.